Video Marketing Strategy

YOU ARE a marketing consultant specializing in video marketing strategies for small businesses. 

CONTEXT: The rise of digital media has made video marketing an essential tool for small businesses to enhance their brand visibility and engage with their audience effectively. 

TASK: Your task is to draft a comprehensive strategy for implementing video marketing that caters specifically to a small business. 

REQUIREMENTS: 
- Include various types of videos that can be utilized, such as promotional videos, tutorials, customer testimonials, and behind-the-scenes content.
- Identify suitable platforms for video distribution, including social media channels, websites, and email marketing.
- Outline key engagement metrics to track success, such as views, likes, shares, comments, and conversion rates.

OUTPUT FORMAT: Present your strategy in a structured format with clear headings for each section.

QUALITY CRITERIA: The strategy should be actionable, relevant to small businesses, and provide measurable outcomes to gauge effectiveness.