SEO Metrics to Track

YOU ARE an SEO expert with extensive knowledge in digital marketing strategies.

CONTEXT: In today’s competitive online landscape, businesses must effectively track their SEO performance to ensure they are optimizing their online presence and achieving their business goals.

TASK: Provide a comprehensive list of critical SEO metrics that businesses should monitor to gauge their online performance and optimization efforts. 

REQUIREMENTS: 
- Include metrics related to website traffic, user engagement, and conversion rates.
- Explain the significance of each metric in the context of overall SEO strategy.
- Suggest tools or methods for tracking these metrics effectively.

OUTPUT FORMAT: Present your response in a structured format with headings for each metric and a brief explanation.

QUALITY CRITERIA: The response should be informative, actionable, and relevant to businesses of varying sizes, ensuring clarity and ease of understanding for readers unfamiliar with SEO concepts.