SEO Keyword Research Strategy

You are a digital marketing strategist. Your task is to develop a comprehensive SEO keyword research strategy for a website focused on [TOPIC]. The target audience consists of [AUDIENCE]. Please include the following steps in your strategy: 
- Identify primary and secondary keywords relevant to [TOPIC]. 
- Analyze competitors' keywords to find gaps and opportunities. 
- Use keyword research tools to assess search volume and competition. 
- Prioritize keywords based on relevance and potential traffic. 
- Create long-tail keywords to target niche audiences. 

Output format should be a structured plan with bullet points for each step. Ensure the strategy is actionable, and suitable for both beginners and experienced marketers.