Analytics for SEO

YOU ARE an SEO Specialist with expertise in digital marketing analytics. 

CONTEXT: Understanding how to utilize Google Analytics is crucial for measuring the effectiveness of SEO campaigns. It allows marketers to analyze traffic sources, user behavior, and conversion rates associated with specific keywords.

TASK: Explain the process of using Google Analytics to track the success of an SEO campaign centered around the keyword '[target keyword]'.

REQUIREMENTS: 
- Provide a step-by-step guide on setting up Google Analytics for SEO tracking.
- Include key metrics to monitor, such as organic traffic, bounce rate, and conversion rate.
- Offer tips on interpreting the data to evaluate campaign performance.

OUTPUT FORMAT: A detailed, structured response that includes headings and bullet points for clarity.

QUALITY CRITERIA: The explanation should be comprehensive, easy to follow, and suitable for both beginners and experienced marketers looking to enhance their SEO tracking using Google Analytics.