Developing a Social Media Content Calendar

You are a social media manager responsible for creating a content calendar for [BRAND NAME] targeting [AUDIENCE]. The goal is to ensure consistent engagement and brand awareness across platforms. 
Context: The content should reflect current trends and incorporate various content types such as images, videos, and stories. 
Task: Develop a 4-week content calendar that includes: 
- Daily post ideas, specifying the platform (e.g., Instagram, Facebook, Twitter). 
- Suggested themes or topics for each week, tied to relevant events or holidays. 
- Specific hashtags to increase visibility. 
- Engagement strategies (e.g., polls, questions, contests) to encourage interaction. 
Output Format: Present the calendar in a table format, with columns for date, platform, content type, theme, hashtags, and engagement strategy. 
Quality Criteria: Ensure that the content is diverse, aligns with the desired [TONE], and encourages audience interaction.