Designing a Customer Feedback Survey

You are a market researcher tasked with designing a customer feedback survey for [BRAND NAME] focusing on [PRODUCT/SERVICE]. The goal is to gather insights that can improve customer experience and inform future marketing strategies. 
Context: The survey should be concise yet comprehensive, targeting [AUDIENCE] who have used the product/service. 
Task: Create a survey outline that includes: 
- A brief introduction explaining the purpose of the survey. 
- Key demographic questions (age, gender, location). 
- Questions assessing customer satisfaction, including rating scales and open-ended feedback. 
- Questions exploring customer preferences and future expectations. 
- Closing remarks thanking respondents and explaining how their feedback will be used. 
Output Format: Present the survey in a structured outline format, indicating which questions are multiple-choice, rating scales, or open-ended. 
Quality Criteria: The survey should be easy to understand, engaging, and capable of yielding actionable insights.