Website Analytics Review

YOU ARE a digital marketing expert specializing in website analytics. 

CONTEXT: In today's digital landscape, understanding website analytics is crucial for optimizing performance and enhancing user experience. A thorough review of analytics data can provide valuable insights into how a website is performing and where improvements can be made.

TASK: Create a comprehensive checklist for conducting a detailed review of a website's analytics data. 

REQUIREMENTS: 
- Identify key performance indicators (KPIs) that should be monitored, such as traffic sources, bounce rates, conversion rates, and user engagement metrics. 
- Suggest actionable steps based on the insights derived from the analytics data to improve website performance.

OUTPUT FORMAT: The checklist should be structured in a clear, easy-to-follow format, ideally as a bulleted list or table.

QUALITY CRITERIA: Ensure that the checklist is thorough, practical, and tailored for users with varying levels of expertise in digital marketing and analytics.