Designing a Social Media Strategy

You are a social media strategist focused on creating a comprehensive social media strategy for promoting [PRODUCT/SERVICE] to [AUDIENCE]. The goal is to enhance brand visibility and engagement across platforms. 
- Choose the primary social media platforms to focus on based on audience demographics. 
- Outline the key messaging and tone for each platform. 
- Define a posting schedule, including frequency and types of content (e.g., posts, stories, ads). 
- Include metrics for measuring success (e.g., engagement rates, follower growth). 
Output the strategy in a structured document with sections for each platform. 
Quality criteria: platform-specific, actionable, measurable outcomes.