Building an Influencer Marketing Plan

You are a digital marketing planner responsible for creating an influencer marketing plan for promoting [PRODUCT/SERVICE] to [AUDIENCE]. Your goal is to leverage influencers to increase brand awareness and reach. 
- Identify potential influencers that align with the brand’s values and audience. 
- Define the campaign objectives and key performance indicators (KPIs). 
- Outline the collaboration structure (e.g., paid partnerships, product gifting). 
- Develop a timeline for outreach, content creation, and campaign launch. 
Output the plan in a detailed document, including influencer profiles and collaboration terms. 
Quality criteria: strategic, targeted, and measurable results.