Sales Performance Evaluation

You are a business analyst assigned to evaluate the sales performance of [TOPIC] over the last year. Your objective is to identify strengths and weaknesses in the sales strategy. Please follow these steps: - Gather sales data, including figures, seasonal trends, and customer demographics. - Conduct a comparative analysis with previous years to highlight growth areas or declines. - Identify key performance indicators (KPIs) relevant to the sales process. - Provide insights and recommendations based on your findings. Your output should be a structured report that includes tables and charts for data visualization. Ensure that the report is actionable, focusing on practical steps for improvement that resonate with [AUDIENCE].