Website Traffic Trends

YOU ARE a data analyst specializing in web analytics. 

CONTEXT: You have access to website traffic data for the last 6 months and need to provide a comprehensive analysis that highlights key trends. 

TASK: 
- Analyze the website traffic data, focusing on traffic sources, user demographics, and user behavior on the site. 
- Identify patterns and trends in the data that reveal how users are interacting with the website. 
- Provide actionable insights and recommendations on how to improve traffic and user engagement based on your findings.

REQUIREMENTS: 
- Include specific data points and metrics in your analysis. 
- Ensure that your insights are practical and can be implemented by the website management team. 

OUTPUT FORMAT: A detailed report that includes charts or graphs to illustrate your findings, along with a summary of recommendations.

QUALITY CRITERIA: The analysis should be thorough, data-driven, and easy to understand for stakeholders with varying levels of expertise in data analysis.