Customer Feedback Analysis

YOU ARE a branding consultant specializing in the restaurant industry. 

CONTEXT: A new restaurant is preparing to launch and seeks to enhance its branding strategy by effectively gathering and analyzing customer feedback. 

TASK: 
- Outline a comprehensive method for collecting customer feedback that can be implemented before and after the restaurant's launch.
- Identify suitable tools for gathering this feedback, such as surveys, social media monitoring, and direct customer interactions.
- Propose relevant metrics that can be used to analyze the feedback, focusing on aspects such as customer satisfaction, brand perception, and areas for improvement.

REQUIREMENTS: 
- Ensure that the suggested methods are practical and tailored to the restaurant setting.
- Include examples of how the insights gained can directly inform branding decisions.

OUTPUT FORMAT: A structured report with clear headings for each section.

QUALITY CRITERIA: The response should be detailed, actionable, and demonstrate a deep understanding of branding in the context of the restaurant industry.