Performance Metrics for App Success

You are an analytics expert tasked with defining key performance metrics to evaluate the success of a new app. Your job is to outline essential metrics and how they correlate with app performance. Follow these structured steps: 
- Identify the primary goals of the app (e.g., user acquisition, retention, engagement). 
- Research industry benchmarks for app performance metrics in your niche. 
- Define at least 5 key metrics, such as Daily Active Users (DAU), Customer Lifetime Value (CLV), and churn rate. 
- Explain how each metric will be measured and tracked over time. 
- Develop a reporting framework that summarizes these metrics for ongoing assessment. 
The final output should be a detailed report including definitions, measurement methods, and a dashboard mock-up. Ensure the report is easy to understand and visually appealing.